There was once a period when SEOs could get away with almost anything. They could stuff pages with irrelevant keywords, build spam incoming links from shady domains, paste duplicate content across pages, and still go unpunished by search engine listings. But today, bad SEO can result in a sharp decline in ranking and traffic that might be impossible to recover.
Hiring the Agency that can do SEO Right
No website can afford to turn a blind eye to the free and often sizable organic search traffic. That’s why entrepreneurs and small businesses proprietors need to hire a search engine optimization agency at some stage. Hiring an agency is really a critical decision that should not be taken lightly, as the mistakes the SEO commits can cost dearly with regards to traffic and ranking. Moreover, these mistakes can be costly to fix.
Listed below are 4 distinction between SEO done right and wrong. Small companies should turn it into a point to evaluate SEO agencies keeping these variations in sight. The biggest difference, though, is that SEO can make an online business when done right, and break it when done wrong.
SEO Done Right Vs SEO Done Wrong
Difference #1: Attitude in the SEO Agency
Right: An agency that is going to do justice to SEO is proactive in asking them questions. They request access to the CMS, keywords, the previous history, Google Analytics and look Console, etc. The right SEO agency always has ideas for improvement.
Wrong: A Search Engine Optimization agency that asks no question, offers no suggestion, and doesn’t communicate proactively is probably going to do SEO wrong. They might depend on their network of spam sites for building links towards the site they may be optimizing, a mistake that can be disastrous after Google’s Penguin Update.
Difference #2: Traffic and Conversions
Right: When SEO is carried out right, traffic drops and revenue improves through the initial months. It is because the company eliminates irrelevant or low-yield keywords and concentrates on more productive keywords. This eliminates unwanted traffic and increases conversions due to better targeting.
Wrong: When done wrong, SEO can initially drive a lot of unwanted traffic from irrelevant keywords or referring domains. This can last only until Google’s Penguin and Panda Penalties hit the site, then it may be daunting to recuperate the traffic and ranking.
Difference #3: Quality of Back Links
Right: Back links are the most essential off-page ranking signal. The right kind of SEO concentrates on content marketing methods to build natural back links from high authority domains. The right SEO agency will perform link building only with websites that have a high DA score.
Wrong: When SEO is performed wrong the “optimized” website can end up getting hundreds or thousands of spam back-links, cultivated by an agency that didn’t know its job. These back links can seriously hurt the search rankings. Also, they are a real pain to get rid of or “disavow.”
Difference #4: Long Term Effects
Right: When done right, SEO creates a positive reinforcement effect on the ranking. It’s since the visitors are driven by relevant keywords, and the pages contain matching content. The visitors’ time on page increases, as they find whatever they came trying to find. Google considers it good user experience and rewards the web page having a better ranking the next time.
Wrong: When SEO is carried out wrong, ranking and traffic plummet soon. It’s because search spiders have become smarter at spotting illegal tactics. They can detect illegal practices like spam back links, keyword stuffing, duplicate content, etc faster than a few years ago. Within the worst case, the web page can be slapped having a manual action penalty, which can oncxgy a lot of headache, expense, and hard work.
Selecting a search engine optimisation agency that will do SEO right is actually a task that really should not be rushed. The planet is loaded with bad SEO, which can cause serious injury to an internet business. Research should be performed whilst keeping the above mentioned variations in mind.